Five Steps to Master Digital Customer Engagement

According to a 2020 survey from McKinsey & Company, consumers’ rate of digital adoption accelerated by three to four years in just over a few months.1 The same study estimates companies accelerated their digital transformations by a sevenyear increase. It’s no wonder businesses are responding at astonishing speeds — they’re following the money. This year, customers will spend 25% more with companies that get digital transformation right.2