Supercharging Martech Efficiency and Utilization

That’s probably how we’ve gotten to the point where we’ve added so much technology that Gartner research shows that brands are only effectively utilizing about 60% of their tech stack’s capabilities. In order to head off this potential rat’s nest of technology headaches, it’s important to take a step back and consider the best way to approach managing your tech stack to not only produce positive customer outcomes, but do it efficiently and at scale.